People are not looking for another salesman.
In a world plagued by doubts, uncertainty, indifference, people are looking for someone to trust of.
The recession the Western world is caught in, it’s not just an economic crisis.
We don’t trust each other anymore. We fight for our own interests failing to understand that we can’t thrive by elevating ourselves above others.
This recession is a crisis of sentiments. Nothing more. The money it’s just a cover up of the real problem.
If you want to become a successful entrepreneur, stop selling products or services.
If you want to make money, stop selling products or services.
The world is already full of salesmen. We don’t need another one.
Start selling “trust”, instead. Because that’s the way towards true success and appreciation.
Trust is not something you acquire in a single day. It’s not enough to just say “trust me” to earn it.
It represents your reputation and it takes time to build. It’s something you pile up every single day with every decision, every action you take.
Trust has two components: competence and integrity. You need to be good at what you do. You need to create and add value for society.
But here’s the thing: while it’s easier to forgive mistakes of competence, when it comes to lack of integrity this is much harder to overcome.